A video production company could do wonders for your business. They can help you market your products and services to a broader audience. Unfortunately, some people consider hiring these professionals an unnecessary expense. What most don’t realise is that they can considerably increase a business’ revenue and brand recognition.
It’s the most effective way to market your business.
Did you know that in the past four years, videos account for 80% of all internet traffic? According to studies, consumption of this form of media increases 100% annually. Around 55% of online users watch daily. With these figures, it shouldn’t come as a surprise that marketers have found a way to utilise this form of media.
Video production is the best type of content if you want to increase your income. It’s the most heavily consumed type of content across the Internet. Furthermore, businesses with this type of content on their website’s landing page generate significantly more click-through rates and conversions.
Chances are if you’re not creating this type of content, your competitors are. On average, businesses online will publish 18 videos a month. If you’re not taking advantage of this form of media, other businesses already have a leg up.
Professionals can help you with branding.
Branding creates an identity for your business, making it easier for consumers to remember. Consumers are more likely to go for an already established brand over a nameless one, even if they’re offering the same exact products. They’re more likely to pick a business they already recognise. This is because branding creates trust between you and the market.
Video production companies can help you establish your brand in the competitive market. They can help create an image that’s unique to your business. This type of media is doubly effective in increasing awareness for your brand, as evidenced by previous statistics. Furthermore, it’s a chance to broaden your target demographics.
If you’re looking for a video production company, visit Wildebeest website today.